We have been asked many times how we encouraged kidney donation to our sphere of influence.
Over the 4 years of dialysis, I drove a Lexus with a stenciled plea on the rear window, the car was replaced and the second photo is the new car with a magnetic sign. These signs were photographed frequently by drivers we saw in traffic. We asked the picture takers to share the photo on their social media. In addition, Bobby wore a shirt everyday and it was also photographed and shared frequently. We had, with the help of our friend Peter Keshishian an amazing website which we used to highlight a series of video messages and memes.
Did all this result in a kidney? No, but it did encourage 9 people to go through the screening process. Unfortunately most were not a match, or were a match but the donors had medical issues which precluded them from donating.
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